Most marketing managers are good at keeping things moving. What they often don't have is deep specialist skills in SEO, HubSpot or websites - or the time to develop them while everything else is on fire.
That's where I come in.
I'm Jonathon Shipton. I'm a Brisbane-based B2B marketing consultant, working with businesses to deliver the work that actually moves things forward.
Work with me → Working with B2B businesses across Australia
You've got a website that's not pulling its weight. Your SEO hasn't been touched in months. You're paying for HubSpot but barely scratching the surface of what it can do.
The problem usually isn't effort. Marketing managers in industrial and commercial businesses are stretched - across strategy, execution, stakeholder management, reporting, SEO, HubSpot, website builds and migrations - this work keeps getting bumped to next week. And then next month.
What that costs you over time is real: buyers who can't find you, leads going to competitors with a stronger online presence, and a HubSpot instance that's more CRM than marketing machine.
That's the gap I work in as a B2B marketing consultant.
I've worked in-house and agency-side. That means I understand what good marketing looks like in theory - and I know how to get things done inside real organisations with real constraints, real stakeholders, and real budgets.
When you engage me, you deal with me directly. Not an account manager who relays your brief to someone junior. Not someone learning your business from scratch six months in. Me. Your B2B marketing consultant. Every time.
I'm not going to upsell you. If something isn't the right call for your business, I'll say so.
Jonathon brought a rare combination of strategy, clarity and deep technical understanding to a project that involved multiple stakeholders, complex systems integration, and a challenging delivery timeline. No matter how complex the issue, he approached it with structured thinking and composure - and kept the project moving forward. Thanks to his leadership, we have a modern, well-built web presence that we can grow with.
Jonathon is focused on initiatives that actually move the needle rather than creating busy work. His approach to demand generation is fresh and pragmatic. He leads complex website projects and develops content and ABM campaigns while navigating complex stakeholder relationships with ease. He has that rare ability to see both the forest and the trees - exceptional at both strategy and execution.
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