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B2B Marketing Consultant

The extra expertise your team needs

Some clients come to me because they're a team of one and need someone to share the load. Others have an internal team but need specialist skills they don't have in-house - SEO, HubSpot, lead generation, content strategy.

Either way, the problem's the same: there's work that needs doing, and not enough capacity or expertise to do it well.

As a B2B marketing consultant, that's where I come in.

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Most marketing managers in industrial and commercial businesses are stretched across too many priorities. The strategy work, the execution, the stakeholder management - it doesn't stop. Specialist skills like SEO, HubSpot, and lead generation take time to do well and experience to do right. And that's usually the first thing that slips.

That's the gap I work in. Here's how I can help:

Build your marketing foundations

Your website needs work. SEO hasn't been touched in months. You're not getting enough out of HubSpot. I come in, audit what you've got, and fix what's holding you back - so your marketing infrastructure is actually working for you

Bring in specialist skills

SEO, HubSpot, lead generation, content strategy - these take time to do well and experience to do right. If your team doesn't have that depth in-house, I slot in as the specialist without the cost or commitment of a full-time hire.

Take execution off your plate

You know what needs to happen. The problem is finding the time to make it happen. I handle the day-to-day execution so the important work stops getting pushed to next week.

 

Why work with me?

When you engage me as your B2B marketing consultant, you get direct access to me, every time. No account managers, no juniors, no one learning your business from scratch six months in.

I've worked in-house and agency-side, so I understand what good marketing looks like - and I know how to get things done inside real organisations with real constraints. Clear pricing, honest advice, and if something's not the right move for you, I'll tell you rather than upsell you.

✓You deal with me directly, every time. No account managers, no handoffs, no one coming up to speed six months in.

✓In-house and agency experience. I understand how good marketing works — and how to get things done inside real organisations with real constraints.

✓Honest advice, clear pricing. If something's not the right move for you, I'll tell you rather than upsell you.

What I can help you with

SEO Consulting

Get found by the buyers searching for exactly what you solve — without wasting time or budget on tactics that don't last.

Learn about SEO consulting →

HubSpot CMS Website

Your website shouldn't need a developer every time you want to change a heading.

Discover your options →

Content Marketing Consultancy

Most B2B businesses have content. The problem isn't effort. It's the lack of a plan that connects content to what your buyers are actually searching for.

Let's talk content marketing →

Who I work with

Industrial and Manufacturing

Long sales cycles. Technical buyers. High stakes.

Marketing in this space needs to earn credibility before it earns leads. I help industrial and manufacturing businesses get found by the right buyers and build the digital foundations to support a longer, more considered sales process.

Construction and Built Environment

Project-based. Relationship-driven. Competitive.

Contractors, suppliers and built environment businesses often have strong reputations but a limited online presence. I help close that gap with SEO, content, and a website that works as hard as the business does.

Commercial B2B Services

Selling expertise in a crowded market.

If you're a B2B service business that struggles to stand out online, the problem is usually visibility, not effort. I work with commercial businesses to improve their search presence, sharpen their content, and turn their website into something that generates enquiries.

What my clients think

"

I worked closely with Jonathon on a large-scale, technically complex website consolidation project, and his impact was exceptional. Jonathon brought a rare combination of strategy, clarity and deep technical understanding to a project that involved multiple stakeholders, complex systems integration, and a challenging delivery timeline. No matter how complex the issue, Jonathon approached each one with structured thinking and composure. He presented solution options, sound recommendations and kept the project moving forward. Thanks to Jonathon's leadership, we have a modern, well-built web presence that we can grow with.

Rachael Fahey

Rachael Fahey

Group Executive, Corporate Affairs and Marketing, SAGE Group

"

Jonathon is laser-focused on initiatives that actually move the needle rather than just creating busy work. His approach to demand generation is both fresh and pragmatic, making him invaluable to clients. He leads complex website projects and develops sophisticated content and ABM campaigns, all while juggling competing priorities across multiple clients. What's particularly impressive is how he manages to navigate complex stakeholder relationships with ease while still finding time to mentor others in the team. Jonathon has that rare ability to see both the forest and the trees, making him exceptional at both strategy and execution.

Andrea Hoymann

Andrea Hoymann

Founder, Signal & Orbit

My Insights

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Ready to get some time back?

Whether you need specialist skills, extra capacity, or both - let's have a conversation about what makes sense for your business.