We win most of our work through tenders. Does SEO matter?

It matters in a different way. Clients, architects and project managers look you up before they build a shortlist, and a site that shows the right projects backs up your tender. If tenders are the only work you want, a sharper website will do more for you than a monthly SEO retainer, and I'll tell you that on the first call.

Will we stop paying for lead platforms?

Probably not, and some of those jobs are worth having. The aim is for more of your enquiries to come straight through your own website, where you're the only builder they're talking to, so shared leads make up a smaller share of your work.

How much of my time does this take?

Very little, which matters when you're on site all day. Expect a kick-off meeting, a short monthly check-in, and photos and a few details from each finished job. The project pages get written from there.

Do you work with trades as well as builders?

Yes, if you run a crew and want bigger jobs and a steady pipeline. Most of what's on this page applies to electricians, plumbers and commercial painters working at that scale. Sole traders who need a few more jobs a week usually get more from a well-kept Google Business Profile than from a monthly retainer.

How long does SEO for construction companies take to work?

Expect movement in 2 to 3 months, and enquiries you can trace back to it by around month 6. Builders around Ipswich usually see results sooner than those competing across Brisbane. Treat any promise of page one in 30 days as a warning sign.

Should we hire a construction SEO agency or a consultant?

Agencies that specialise in SEO for builders know the industry. What you're buying is a playbook they've already run for other builders, sometimes including the one quoting against you. Hire a consultant and you get one senior person working on your business.

Can you work with our existing website?

Usually, yes. Plenty of builder websites are fine to keep once the project and service pages are done properly. If yours can't get you there, you'll hear that early, and a new site can be built as part of the work.

Construction Company SEO | Jonathon Shipton

Are your nights going on quotes you don't win?

Many builders' websites show a gallery of past projects and a contact form, and say very little about the jobs they want next. So the work comes from wherever it can: word of mouth, repeat clients, and lead platforms where you're often one of several builders pricing the same job.

Referrals and lead sites aren't going anywhere, and some good work will keep coming from them. The homeowners and developers searching for a builder for the kind of project you do best can find your company first. Show up for those searches, show them builds that prove you can do it, and more of your quotes go to people who already want you.

What your construction company gets

Get found for the builds you want. Show up when someone searches for a builder for the projects you do best, whether that's custom homes, renovations, granny flats or commercial fit-outs, in the areas you want to work. Every type of build gets its own page, written for the person planning that project.

Let your projects do the selling. Turn finished jobs into project pages that show the scope, the suburb and the result. A homeowner who can see a job like theirs, close to home, is already halfway to booking a site visit. If your current site can't show your work properly, a new construction website gets designed and built as part of the work.

Filter out the price shoppers. Set expectations on your site, from the size of job you take on to the areas you cover, so the enquiries that reach you are worth a site visit. Fewer wasted quotes means more nights at home.

Keep your licence details and claims in order. Show your QBCC licence name and number clearly, the way the QBCC expects in advertising, and keep every claim about your work one you can back up. Customers check, and so do competitors.