<?xml version='1.0' encoding='UTF-8'?><urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:video="http://www.google.com/schemas/sitemap-video/1.1"><url><loc>https://jonathonshipton.com/blog/ai-brand-visibility</loc><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/ai-brand-visibility.jpg</image:loc><image:caption>AI brand visibility</image:caption><image:title>ai-brand-visibility</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/js-logo-white.svg</image:loc><image:caption>js-logo-white</image:caption><image:title>js-logo-white</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/b2b-website-redesign.jpg</image:loc><image:caption>b2b-website-redesign</image:caption><image:title>b2b-website-redesign</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/people/shippo.jpg</image:loc><image:caption>shippo</image:caption><image:title>shippo</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/ai-search-is-changing-how-b2b-buyers-find-suppliers.jpg</image:loc><image:caption>ai-search-is-changing-how-b2b-buyers-find-suppliers</image:caption><image:title>ai-search-is-changing-how-b2b-buyers-find-suppliers</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/b2b-thought-leadership.jpg</image:loc><image:caption>b2b-thought-leadership</image:caption><image:title>b2b-thought-leadership</image:title></image:image><lastmod>2026-04-13</lastmod></url><url><loc>https://jonathonshipton.com/blog/best-hubspot-themes-for-b2b-why-i-build-on-clean-theme</loc><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/b2b-website-copy-why-yours-probably-isnt-working.jpg</image:loc><image:caption>b2b-website-copy-why-yours-probably-isnt-working</image:caption><image:title>b2b-website-copy-why-yours-probably-isnt-working</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/b2b-website-strategy.jpg</image:loc><image:caption>b2b-website-strategy</image:caption><image:title>b2b-website-strategy</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/js-logo-white.svg</image:loc><image:caption>js-logo-white</image:caption><image:title>js-logo-white</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/why-your-b2b-website-isnt-generating-leads.jpg</image:loc><image:caption>why-your-b2b-website-isnt-generating-leads</image:caption><image:title>why-your-b2b-website-isnt-generating-leads</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/people/shippo.jpg</image:loc><image:caption>shippo</image:caption><image:title>shippo</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/best-hubspot-themes.jpg</image:loc><image:caption>best-hubspot-themes</image:caption><image:title>best-hubspot-themes</image:title></image:image><lastmod>2026-08-04</lastmod></url><url><loc>https://jonathonshipton.com/services/seo-consulting</loc><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/how-much-search-volume-is-good.jpg</image:loc><image:caption>how-much-search-volume-is-good</image:caption><image:title>how-much-search-volume-is-good</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/is-seo-dead-with-ai.jpg</image:loc><image:caption>is-seo-dead-with-ai</image:caption><image:title>is-seo-dead-with-ai</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/b2b-website-strategy.jpg</image:loc><image:caption>b2b-website-strategy</image:caption><image:title>b2b-website-strategy</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/services/seo-consulting.jpg</image:loc><image:caption>seo-consulting</image:caption><image:title>seo-consulting</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/answer-engine-optimisation.jpg</image:loc><image:caption>answer-engine-optimisation</image:caption><image:title>answer-engine-optimisation</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/how-b2b-keyword-research-actually-works.jpg</image:loc><image:caption>how-b2b-keyword-research-actually-works</image:caption><image:title>how-b2b-keyword-research-actually-works</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/js-logo-white.svg</image:loc><image:caption>js-logo-white</image:caption><image:title>js-logo-white</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/my-website-gets-no-traffic-after-redesign.jpg</image:loc><image:caption>my-website-gets-no-traffic-after-redesign</image:caption><image:title>my-website-gets-no-traffic-after-redesign</image:title></image:image><lastmod>2026-07-20</lastmod></url><url><loc>https://jonathonshipton.com/blog/seo-for-industrial-companies</loc><image:image><image:loc>https://jonathonshipton.com/hubfs/people/shippo.jpg</image:loc><image:caption>shippo</image:caption><image:title>shippo</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/why-a-marketing-agency-isnt-always-the-right-call-for-a-website-redesign.jpg</image:loc><image:caption>why-a-marketing-agency-isnt-always-the-right-call-for-a-website-redesign</image:caption><image:title>why-a-marketing-agency-isnt-always-the-right-call-for-a-website-redesign</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/answer-engine-optimisation.jpg</image:loc><image:caption>answer-engine-optimisation</image:caption><image:title>answer-engine-optimisation</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/b2b-website-redesign.jpg</image:loc><image:caption>b2b-website-redesign</image:caption><image:title>b2b-website-redesign</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/seo-for-industrial-companies.jpg</image:loc><image:caption>seo-for-industrial-companies</image:caption><image:title>seo-for-industrial-companies</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/js-logo-white.svg</image:loc><image:caption>js-logo-white</image:caption><image:title>js-logo-white</image:title></image:image><lastmod>2026-05-25</lastmod></url><url><loc>https://jonathonshipton.com/blog/website-project-management</loc><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/how-to-brief-a-freelance-marketing-consultant.jpg</image:loc><image:caption>how-to-brief-a-freelance-marketing-consultant</image:caption><image:title>how-to-brief-a-freelance-marketing-consultant</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/b2b-website-redesign.jpg</image:loc><image:caption>b2b-website-redesign</image:caption><image:title>b2b-website-redesign</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/people/shippo.jpg</image:loc><image:caption>shippo</image:caption><image:title>shippo</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/why-a-marketing-agency-isnt-always-the-right-call-for-a-website-redesign.jpg</image:loc><image:caption>why-a-marketing-agency-isnt-always-the-right-call-for-a-website-redesign</image:caption><image:title>why-a-marketing-agency-isnt-always-the-right-call-for-a-website-redesign</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/website-project-management.jpg</image:loc><image:caption>website-project-management</image:caption><image:title>website-project-management</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/js-logo-white.svg</image:loc><image:caption>js-logo-white</image:caption><image:title>js-logo-white</image:title></image:image><lastmod>2026-05-24</lastmod></url><url><loc>https://jonathonshipton.com/blog/my-website-gets-no-traffic-after-redesign</loc><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/b2b-website-strategy.jpg</image:loc><image:caption>b2b-website-strategy</image:caption><image:title>b2b-website-strategy</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/website-project-management.jpg</image:loc><image:caption>website-project-management</image:caption><image:title>website-project-management</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/my-website-gets-no-traffic-after-redesign.jpg</image:loc><image:caption>my-website-gets-no-traffic-after-redesign</image:caption><image:title>my-website-gets-no-traffic-after-redesign</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/why-a-marketing-agency-isnt-always-the-right-call-for-a-website-redesign.jpg</image:loc><image:caption>why-a-marketing-agency-isnt-always-the-right-call-for-a-website-redesign</image:caption><image:title>why-a-marketing-agency-isnt-always-the-right-call-for-a-website-redesign</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/people/shippo.jpg</image:loc><image:caption>shippo</image:caption><image:title>shippo</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/js-logo-white.svg</image:loc><image:caption>js-logo-white</image:caption><image:title>js-logo-white</image:title></image:image><lastmod>2026-05-24</lastmod></url><url><loc>https://jonathonshipton.com/blog/how-much-search-volume-is-good</loc><image:image><image:loc>https://jonathonshipton.com/hubfs/people/shippo.jpg</image:loc><image:caption>shippo</image:caption><image:title>shippo</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/how-much-search-volume-is-good.jpg</image:loc><image:caption>how-much-search-volume-is-good</image:caption><image:title>how-much-search-volume-is-good</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/js-logo-white.svg</image:loc><image:caption>js-logo-white</image:caption><image:title>js-logo-white</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/how-b2b-keyword-research-actually-works.jpg</image:loc><image:caption>how-b2b-keyword-research-actually-works</image:caption><image:title>how-b2b-keyword-research-actually-works</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/why-your-b2b-website-isnt-generating-leads.jpg</image:loc><image:caption>why-your-b2b-website-isnt-generating-leads</image:caption><image:title>why-your-b2b-website-isnt-generating-leads</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/why-a-marketing-agency-isnt-always-the-right-call-for-a-website-redesign.jpg</image:loc><image:caption>why-a-marketing-agency-isnt-always-the-right-call-for-a-website-redesign</image:caption><image:title>why-a-marketing-agency-isnt-always-the-right-call-for-a-website-redesign</image:title></image:image><lastmod>2026-05-24</lastmod></url><url><loc>https://jonathonshipton.com/blog/how-b2b-keyword-research-actually-works</loc><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/how-to-brief-a-freelance-marketing-consultant.jpg</image:loc><image:caption>how-to-brief-a-freelance-marketing-consultant</image:caption><image:title>how-to-brief-a-freelance-marketing-consultant</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/js-logo-white.svg</image:loc><image:caption>js-logo-white</image:caption><image:title>js-logo-white</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/people/shippo.jpg</image:loc><image:caption>shippo</image:caption><image:title>shippo</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/b2b-thought-leadership.jpg</image:loc><image:caption>b2b-thought-leadership</image:caption><image:title>b2b-thought-leadership</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/how-b2b-keyword-research-actually-works.jpg</image:loc><image:caption>how-b2b-keyword-research-actually-works</image:caption><image:title>how-b2b-keyword-research-actually-works</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/b2b-website-copy-why-yours-probably-isnt-working.jpg</image:loc><image:caption>b2b-website-copy-why-yours-probably-isnt-working</image:caption><image:title>b2b-website-copy-why-yours-probably-isnt-working</image:title></image:image><lastmod>2026-06-16</lastmod></url><url><loc>https://jonathonshipton.com/blog/how-to-brief-a-freelance-marketing-consultant</loc><image:image><image:loc>https://jonathonshipton.com/hubfs/people/shippo.jpg</image:loc><image:caption>shippo</image:caption><image:title>shippo</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/best-hubspot-themes.jpg</image:loc><image:caption>best-hubspot-themes</image:caption><image:title>best-hubspot-themes</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/b2b-website-redesign.jpg</image:loc><image:caption>b2b-website-redesign</image:caption><image:title>b2b-website-redesign</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/best-cms-b2b-marketing.jpg</image:loc><image:caption>best-cms-b2b-marketing</image:caption><image:title>best-cms-b2b-marketing</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/how-to-brief-a-freelance-marketing-consultant.jpg</image:loc><image:caption>how-to-brief-a-freelance-marketing-consultant</image:caption><image:title>how-to-brief-a-freelance-marketing-consultant</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/js-logo-white.svg</image:loc><image:caption>js-logo-white</image:caption><image:title>js-logo-white</image:title></image:image><lastmod>2026-04-19</lastmod></url><url><loc>https://jonathonshipton.com/blog/wordpress-to-hubspot</loc><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/how-to-brief-a-freelance-marketing-consultant.jpg</image:loc><image:caption>how-to-brief-a-freelance-marketing-consultant</image:caption><image:title>how-to-brief-a-freelance-marketing-consultant</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/best-cms-b2b-marketing.jpg</image:loc><image:caption>best-cms-b2b-marketing</image:caption><image:title>best-cms-b2b-marketing</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/hubspot-to-wordpress.jpg</image:loc><image:caption>hubspot-to-wordpress</image:caption><image:title>hubspot-to-wordpress</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/people/shippo.jpg</image:loc><image:caption>shippo</image:caption><image:title>shippo</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/js-logo-white.svg</image:loc><image:caption>js-logo-white</image:caption><image:title>js-logo-white</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/is-seo-dead-with-ai.jpg</image:loc><image:caption>is-seo-dead-with-ai</image:caption><image:title>is-seo-dead-with-ai</image:title></image:image><lastmod>2026-05-24</lastmod></url><url><loc>https://jonathonshipton.com/blog/b2b-thought-leadership</loc><image:image><image:loc>https://jonathonshipton.com/hubfs/js-logo-white.svg</image:loc><image:caption>js-logo-white</image:caption><image:title>js-logo-white</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/b2b-website-redesign.jpg</image:loc><image:caption>b2b-website-redesign</image:caption><image:title>b2b-website-redesign</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/ai-search-is-changing-how-b2b-buyers-find-suppliers.jpg</image:loc><image:caption>ai-search-is-changing-how-b2b-buyers-find-suppliers</image:caption><image:title>ai-search-is-changing-how-b2b-buyers-find-suppliers</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/people/shippo.jpg</image:loc><image:caption>shippo</image:caption><image:title>shippo</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/ai-brand-visibility.jpg</image:loc><image:caption>AI brand visibility</image:caption><image:title>ai-brand-visibility</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/b2b-thought-leadership.jpg</image:loc><image:caption>b2b-thought-leadership</image:caption><image:title>b2b-thought-leadership</image:title></image:image><lastmod>2026-05-25</lastmod></url><url><loc>https://jonathonshipton.com/blog/ai-search-is-changing-how-b2b-buyers-find-suppliers</loc><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/b2b-website-copy-why-yours-probably-isnt-working.jpg</image:loc><image:caption>b2b-website-copy-why-yours-probably-isnt-working</image:caption><image:title>b2b-website-copy-why-yours-probably-isnt-working</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/b2b-thought-leadership.jpg</image:loc><image:caption>b2b-thought-leadership</image:caption><image:title>b2b-thought-leadership</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/ai-search-is-changing-how-b2b-buyers-find-suppliers.jpg</image:loc><image:caption>ai-search-is-changing-how-b2b-buyers-find-suppliers</image:caption><image:title>ai-search-is-changing-how-b2b-buyers-find-suppliers</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/js-logo-white.svg</image:loc><image:caption>js-logo-white</image:caption><image:title>js-logo-white</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/people/shippo.jpg</image:loc><image:caption>shippo</image:caption><image:title>shippo</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/ai-brand-visibility.jpg</image:loc><image:caption>AI brand visibility</image:caption><image:title>ai-brand-visibility</image:title></image:image><lastmod>2026-05-25</lastmod></url><url><loc>https://jonathonshipton.com</loc><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/best-hubspot-themes.jpg</image:loc><image:caption>best-hubspot-themes</image:caption><image:title>best-hubspot-themes</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/services/woman-pointing-at-computer.jpg</image:loc><image:caption>woman-pointing-at-computer</image:caption><image:title>woman-pointing-at-computer</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/is-seo-dead-with-ai.jpg</image:loc><image:caption>is-seo-dead-with-ai</image:caption><image:title>is-seo-dead-with-ai</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/b2b-website-redesign.jpg</image:loc><image:caption>b2b-website-redesign</image:caption><image:title>b2b-website-redesign</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/js-logo-white.svg</image:loc><image:caption>js-logo-white</image:caption><image:title>js-logo-white</image:title></image:image><lastmod>2026-07-20</lastmod></url><url><loc>https://jonathonshipton.com/blog/answer-engine-optimisation</loc><image:image><image:loc>https://jonathonshipton.com/hubfs/people/shippo.jpg</image:loc><image:caption>shippo</image:caption><image:title>shippo</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/seo-for-industrial-companies.jpg</image:loc><image:caption>seo-for-industrial-companies</image:caption><image:title>seo-for-industrial-companies</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/js-logo-white.svg</image:loc><image:caption>js-logo-white</image:caption><image:title>js-logo-white</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/best-hubspot-themes.jpg</image:loc><image:caption>best-hubspot-themes</image:caption><image:title>best-hubspot-themes</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/answer-engine-optimisation.jpg</image:loc><image:caption>answer-engine-optimisation</image:caption><image:title>answer-engine-optimisation</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/why-your-b2b-website-isnt-generating-leads.jpg</image:loc><image:caption>why-your-b2b-website-isnt-generating-leads</image:caption><image:title>why-your-b2b-website-isnt-generating-leads</image:title></image:image><lastmod>2026-05-25</lastmod></url><url><loc>https://jonathonshipton.com/blog/why-your-b2b-website-isnt-generating-leads</loc><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/b2b-website-copy-why-yours-probably-isnt-working.jpg</image:loc><image:caption>b2b-website-copy-why-yours-probably-isnt-working</image:caption><image:title>b2b-website-copy-why-yours-probably-isnt-working</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/people/shippo.jpg</image:loc><image:caption>shippo</image:caption><image:title>shippo</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/why-your-b2b-website-isnt-generating-leads.jpg</image:loc><image:caption>why-your-b2b-website-isnt-generating-leads</image:caption><image:title>why-your-b2b-website-isnt-generating-leads</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/js-logo-white.svg</image:loc><image:caption>js-logo-white</image:caption><image:title>js-logo-white</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/how-b2b-keyword-research-actually-works.jpg</image:loc><image:caption>how-b2b-keyword-research-actually-works</image:caption><image:title>how-b2b-keyword-research-actually-works</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/b2b-website-redesign.jpg</image:loc><image:caption>b2b-website-redesign</image:caption><image:title>b2b-website-redesign</image:title></image:image><lastmod>2026-05-24</lastmod></url><url><loc>https://jonathonshipton.com/blog/why-a-marketing-agency-isnt-always-the-right-call-for-a-website-redesign</loc><image:image><image:loc>https://jonathonshipton.com/hubfs/people/shippo.jpg</image:loc><image:caption>shippo</image:caption><image:title>shippo</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/js-logo-white.svg</image:loc><image:caption>js-logo-white</image:caption><image:title>js-logo-white</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/b2b-website-redesign.jpg</image:loc><image:caption>b2b-website-redesign</image:caption><image:title>b2b-website-redesign</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/why-your-b2b-website-isnt-generating-leads.jpg</image:loc><image:caption>why-your-b2b-website-isnt-generating-leads</image:caption><image:title>why-your-b2b-website-isnt-generating-leads</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/why-a-marketing-agency-isnt-always-the-right-call-for-a-website-redesign.jpg</image:loc><image:caption>why-a-marketing-agency-isnt-always-the-right-call-for-a-website-redesign</image:caption><image:title>why-a-marketing-agency-isnt-always-the-right-call-for-a-website-redesign</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/how-b2b-keyword-research-actually-works.jpg</image:loc><image:caption>how-b2b-keyword-research-actually-works</image:caption><image:title>how-b2b-keyword-research-actually-works</image:title></image:image><lastmod>2026-05-24</lastmod></url><url><loc>https://jonathonshipton.com/blog/b2b-website-strategy</loc><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/b2b-website-strategy.jpg</image:loc><image:caption>b2b-website-strategy</image:caption><image:title>b2b-website-strategy</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/ai-search-is-changing-how-b2b-buyers-find-suppliers.jpg</image:loc><image:caption>ai-search-is-changing-how-b2b-buyers-find-suppliers</image:caption><image:title>ai-search-is-changing-how-b2b-buyers-find-suppliers</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/people/shippo.jpg</image:loc><image:caption>shippo</image:caption><image:title>shippo</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/best-hubspot-themes.jpg</image:loc><image:caption>best-hubspot-themes</image:caption><image:title>best-hubspot-themes</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/js-logo-white.svg</image:loc><image:caption>js-logo-white</image:caption><image:title>js-logo-white</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/ai-brand-visibility.jpg</image:loc><image:caption>AI brand visibility</image:caption><image:title>ai-brand-visibility</image:title></image:image><lastmod>2026-05-24</lastmod></url><url><loc>https://jonathonshipton.com/blog/is-seo-dead-with-ai</loc><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/why-a-marketing-agency-isnt-always-the-right-call-for-a-website-redesign.jpg</image:loc><image:caption>why-a-marketing-agency-isnt-always-the-right-call-for-a-website-redesign</image:caption><image:title>why-a-marketing-agency-isnt-always-the-right-call-for-a-website-redesign</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/is-seo-dead-with-ai.jpg</image:loc><image:caption>is-seo-dead-with-ai</image:caption><image:title>is-seo-dead-with-ai</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/hubspot-to-wordpress.jpg</image:loc><image:caption>hubspot-to-wordpress</image:caption><image:title>hubspot-to-wordpress</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/how-to-brief-a-freelance-marketing-consultant.jpg</image:loc><image:caption>how-to-brief-a-freelance-marketing-consultant</image:caption><image:title>how-to-brief-a-freelance-marketing-consultant</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/people/shippo.jpg</image:loc><image:caption>shippo</image:caption><image:title>shippo</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/js-logo-white.svg</image:loc><image:caption>js-logo-white</image:caption><image:title>js-logo-white</image:title></image:image><lastmod>2026-08-04</lastmod></url><url><loc>https://jonathonshipton.com/blog/b2b-website-redesign</loc><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/b2b-website-redesign.jpg</image:loc><image:caption>b2b-website-redesign</image:caption><image:title>b2b-website-redesign</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/ai-brand-visibility.jpg</image:loc><image:caption>AI brand visibility</image:caption><image:title>ai-brand-visibility</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/ai-search-is-changing-how-b2b-buyers-find-suppliers.jpg</image:loc><image:caption>ai-search-is-changing-how-b2b-buyers-find-suppliers</image:caption><image:title>ai-search-is-changing-how-b2b-buyers-find-suppliers</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/people/shippo.jpg</image:loc><image:caption>shippo</image:caption><image:title>shippo</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/b2b-thought-leadership.jpg</image:loc><image:caption>b2b-thought-leadership</image:caption><image:title>b2b-thought-leadership</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/js-logo-white.svg</image:loc><image:caption>js-logo-white</image:caption><image:title>js-logo-white</image:title></image:image><lastmod>2026-07-06</lastmod></url><url><loc>https://jonathonshipton.com/contact</loc><image:image><image:loc>https://jonathonshipton.com/hubfs/js-logo-white.svg</image:loc><image:caption>js-logo-white</image:caption><image:title>js-logo-white</image:title></image:image><lastmod>2026-07-13</lastmod></url><url><loc>https://jonathonshipton.com/blog/how-much-does-a-website-cost-in-australia</loc><image:image><image:loc>https://jonathonshipton.com/hubfs/people/shippo.jpg</image:loc><image:caption>shippo</image:caption><image:title>shippo</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/how-much-does-a-website-cost-in-australia.jpg</image:loc><image:caption>how-much-does-a-website-cost-in-australia</image:caption><image:title>how-much-does-a-website-cost-in-australia</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/why-a-marketing-agency-isnt-always-the-right-call-for-a-website-redesign.jpg</image:loc><image:caption>why-a-marketing-agency-isnt-always-the-right-call-for-a-website-redesign</image:caption><image:title>why-a-marketing-agency-isnt-always-the-right-call-for-a-website-redesign</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/js-logo-white.svg</image:loc><image:caption>js-logo-white</image:caption><image:title>js-logo-white</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/how-to-brief-a-freelance-marketing-consultant.jpg</image:loc><image:caption>how-to-brief-a-freelance-marketing-consultant</image:caption><image:title>how-to-brief-a-freelance-marketing-consultant</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/guide-to-comparing-seo-consultants-in-australia.jpg</image:loc><image:caption>guide-to-comparing-seo-consultants-in-australia</image:caption><image:title>guide-to-comparing-seo-consultants-in-australia</image:title></image:image><lastmod>2026-05-24</lastmod></url><url><loc>https://jonathonshipton.com/about</loc><image:image><image:loc>https://jonathonshipton.com/hubfs/people/jonathon-shipton.jpg</image:loc><image:caption>jonathon-shipton</image:caption><image:title>jonathon-shipton</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/js-logo-white.svg</image:loc><image:caption>js-logo-white</image:caption><image:title>js-logo-white</image:title></image:image><lastmod>2026-07-18</lastmod></url><url><loc>https://jonathonshipton.com/blog/b2b-website-copy-why-yours-probably-isnt-working</loc><image:image><image:loc>https://jonathonshipton.com/hubfs/people/shippo.jpg</image:loc><image:caption>shippo</image:caption><image:title>shippo</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/js-logo-white.svg</image:loc><image:caption>js-logo-white</image:caption><image:title>js-logo-white</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/b2b-website-copy-why-yours-probably-isnt-working.jpg</image:loc><image:caption>b2b-website-copy-why-yours-probably-isnt-working</image:caption><image:title>b2b-website-copy-why-yours-probably-isnt-working</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/how-b2b-keyword-research-actually-works.jpg</image:loc><image:caption>how-b2b-keyword-research-actually-works</image:caption><image:title>how-b2b-keyword-research-actually-works</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/why-your-b2b-website-isnt-generating-leads.jpg</image:loc><image:caption>why-your-b2b-website-isnt-generating-leads</image:caption><image:title>why-your-b2b-website-isnt-generating-leads</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/best-hubspot-themes.jpg</image:loc><image:caption>best-hubspot-themes</image:caption><image:title>best-hubspot-themes</image:title></image:image><lastmod>2026-05-24</lastmod></url><url><loc>https://jonathonshipton.com/blog/how-to-choose-the-right-b2b-seo-consultant</loc><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/how-to-choose-the-right-b2b-seo-consultant.jpg</image:loc><image:caption>How to choose the right B2B SEO consultant</image:caption><image:title>how-to-choose-the-right-b2b-seo-consultant</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/people/shippo.jpg</image:loc><image:caption>shippo</image:caption><image:title>shippo</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/why-your-b2b-website-isnt-generating-leads.jpg</image:loc><image:caption>why-your-b2b-website-isnt-generating-leads</image:caption><image:title>why-your-b2b-website-isnt-generating-leads</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/how-b2b-keyword-research-actually-works.jpg</image:loc><image:caption>how-b2b-keyword-research-actually-works</image:caption><image:title>how-b2b-keyword-research-actually-works</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/b2b-website-copy-why-yours-probably-isnt-working.jpg</image:loc><image:caption>b2b-website-copy-why-yours-probably-isnt-working</image:caption><image:title>b2b-website-copy-why-yours-probably-isnt-working</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/js-logo-white.svg</image:loc><image:caption>js-logo-white</image:caption><image:title>js-logo-white</image:title></image:image><lastmod>2026-05-04</lastmod></url><url><loc>https://jonathonshipton.com/b2b-seo-audit</loc><image:image><image:loc>https://jonathonshipton.com/hubfs/js-logo-white.svg</image:loc><image:caption>js-logo-white</image:caption><image:title>js-logo-white</image:title></image:image><lastmod>2026-07-29</lastmod></url><url><loc>https://jonathonshipton.com/blog/best-cms-b2b-marketing</loc><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/how-b2b-keyword-research-actually-works.jpg</image:loc><image:caption>how-b2b-keyword-research-actually-works</image:caption><image:title>how-b2b-keyword-research-actually-works</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/people/shippo.jpg</image:loc><image:caption>shippo</image:caption><image:title>shippo</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/best-cms-b2b-marketing.jpg</image:loc><image:caption>best-cms-b2b-marketing</image:caption><image:title>best-cms-b2b-marketing</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/b2b-website-redesign.jpg</image:loc><image:caption>b2b-website-redesign</image:caption><image:title>b2b-website-redesign</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/js-logo-white.svg</image:loc><image:caption>js-logo-white</image:caption><image:title>js-logo-white</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/why-a-marketing-agency-isnt-always-the-right-call-for-a-website-redesign.jpg</image:loc><image:caption>why-a-marketing-agency-isnt-always-the-right-call-for-a-website-redesign</image:caption><image:title>why-a-marketing-agency-isnt-always-the-right-call-for-a-website-redesign</image:title></image:image><lastmod>2026-05-24</lastmod></url><url><loc>https://jonathonshipton.com/blog/the-real-reason-your-hubspot-cms-migration-went-wrong</loc><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/b2b-website-redesign.jpg</image:loc><image:caption>b2b-website-redesign</image:caption><image:title>b2b-website-redesign</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/js-logo-white.svg</image:loc><image:caption>js-logo-white</image:caption><image:title>js-logo-white</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/people/shippo.jpg</image:loc><image:caption>shippo</image:caption><image:title>shippo</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/hubspot-cms-migration.jpg</image:loc><image:caption>hubspot-cms-migration</image:caption><image:title>hubspot-cms-migration</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/seo-for-industrial-companies.jpg</image:loc><image:caption>seo-for-industrial-companies</image:caption><image:title>seo-for-industrial-companies</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/how-to-brief-a-freelance-marketing-consultant.jpg</image:loc><image:caption>how-to-brief-a-freelance-marketing-consultant</image:caption><image:title>how-to-brief-a-freelance-marketing-consultant</image:title></image:image><lastmod>2026-05-24</lastmod></url><url><loc>https://jonathonshipton.com/privacy-policy</loc><image:image><image:loc>https://jonathonshipton.com/hubfs/js-logo-white.svg</image:loc><image:caption>js-logo-white</image:caption><image:title>js-logo-white</image:title></image:image><lastmod>2026-07-20</lastmod></url><url><loc>https://jonathonshipton.com/blog/stay-visible-and-drive-leads-with-organic-search</loc><image:image><image:loc>https://jonathonshipton.com/hubfs/people/shippo.jpg</image:loc><image:caption>shippo</image:caption><image:title>shippo</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/is-seo-dead-with-ai.jpg</image:loc><image:caption>is-seo-dead-with-ai</image:caption><image:title>is-seo-dead-with-ai</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/stay-visible-and-drive-leads-with-organic-search.jpg</image:loc><image:caption>Stay visible and drive leads with organic search</image:caption><image:title>stay-visible-and-drive-leads-with-organic-search</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/my-website-gets-no-traffic-after-redesign.jpg</image:loc><image:caption>my-website-gets-no-traffic-after-redesign</image:caption><image:title>my-website-gets-no-traffic-after-redesign</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/ai-brand-visibility.jpg</image:loc><image:caption>AI brand visibility</image:caption><image:title>ai-brand-visibility</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/js-logo-white.svg</image:loc><image:caption>js-logo-white</image:caption><image:title>js-logo-white</image:title></image:image><lastmod>2026-05-25</lastmod></url><url><loc>https://jonathonshipton.com/blog</loc><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/answer-engine-optimisation.jpg</image:loc><image:caption>answer-engine-optimisation</image:caption><image:title>answer-engine-optimisation</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/how-much-search-volume-is-good.jpg</image:loc><image:caption>how-much-search-volume-is-good</image:caption><image:title>how-much-search-volume-is-good</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/b2b-website-redesign.jpg</image:loc><image:caption>b2b-website-redesign</image:caption><image:title>b2b-website-redesign</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/js-logo-white.svg</image:loc><image:caption>js-logo-white</image:caption><image:title>js-logo-white</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/my-website-gets-no-traffic-after-redesign.jpg</image:loc><image:caption>my-website-gets-no-traffic-after-redesign</image:caption><image:title>my-website-gets-no-traffic-after-redesign</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/is-seo-dead-with-ai.jpg</image:loc><image:caption>is-seo-dead-with-ai</image:caption><image:title>is-seo-dead-with-ai</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/people/shippo.jpg</image:loc><image:caption>shippo</image:caption><image:title>shippo</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/b2b-website-strategy.jpg</image:loc><image:caption>b2b-website-strategy</image:caption><image:title>b2b-website-strategy</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/b2b-thought-leadership.jpg</image:loc><image:caption>b2b-thought-leadership</image:caption><image:title>b2b-thought-leadership</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/how-b2b-keyword-research-actually-works.jpg</image:loc><image:caption>how-b2b-keyword-research-actually-works</image:caption><image:title>how-b2b-keyword-research-actually-works</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/best-hubspot-themes.jpg</image:loc><image:caption>best-hubspot-themes</image:caption><image:title>best-hubspot-themes</image:title></image:image><lastmod>2026-07-12</lastmod></url><url><loc>https://jonathonshipton.com/blog/guide-to-comparing-seo-consultants-in-australia</loc><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/b2b-website-copy-why-yours-probably-isnt-working.jpg</image:loc><image:caption>b2b-website-copy-why-yours-probably-isnt-working</image:caption><image:title>b2b-website-copy-why-yours-probably-isnt-working</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/why-a-marketing-agency-isnt-always-the-right-call-for-a-website-redesign.jpg</image:loc><image:caption>why-a-marketing-agency-isnt-always-the-right-call-for-a-website-redesign</image:caption><image:title>why-a-marketing-agency-isnt-always-the-right-call-for-a-website-redesign</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/js-logo-white.svg</image:loc><image:caption>js-logo-white</image:caption><image:title>js-logo-white</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/guide-to-comparing-seo-consultants-in-australia.jpg</image:loc><image:caption>guide-to-comparing-seo-consultants-in-australia</image:caption><image:title>guide-to-comparing-seo-consultants-in-australia</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/how-to-choose-the-right-b2b-seo-consultant.jpg</image:loc><image:caption>How to choose the right B2B SEO consultant</image:caption><image:title>how-to-choose-the-right-b2b-seo-consultant</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/people/shippo.jpg</image:loc><image:caption>shippo</image:caption><image:title>shippo</image:title></image:image><lastmod>2026-05-25</lastmod></url><url><loc>https://jonathonshipton.com/services/hubspot-website-migration</loc><image:image><image:loc>https://jonathonshipton.com/hubfs/js-logo-white.svg</image:loc><image:caption>js-logo-white</image:caption><image:title>js-logo-white</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/b2b-website-redesign.jpg</image:loc><image:caption>b2b-website-redesign</image:caption><image:title>b2b-website-redesign</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/best-hubspot-themes.jpg</image:loc><image:caption>best-hubspot-themes</image:caption><image:title>best-hubspot-themes</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/how-much-does-a-website-cost-in-australia.jpg</image:loc><image:caption>how-much-does-a-website-cost-in-australia</image:caption><image:title>how-much-does-a-website-cost-in-australia</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/b2b-website-strategy.jpg</image:loc><image:caption>b2b-website-strategy</image:caption><image:title>b2b-website-strategy</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/website-project-management.jpg</image:loc><image:caption>website-project-management</image:caption><image:title>website-project-management</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/services/hubspot-website-migration.jpg</image:loc><image:caption>hubspot-website-migration</image:caption><image:title>hubspot-website-migration</image:title></image:image><image:image><image:loc>https://jonathonshipton.com/hubfs/blog/featured-images/my-website-gets-no-traffic-after-redesign.jpg</image:loc><image:caption>my-website-gets-no-traffic-after-redesign</image:caption><image:title>my-website-gets-no-traffic-after-redesign</image:title></image:image><lastmod>2026-07-18</lastmod></url></urlset>