AI Search Is Changing How B2B Buyers Find Suppliers
73% of B2B buyers now use AI in their research process. Here's what that means for your website, your content strategy ...
B2B SEO consulting in Brisbane for B2B companies with small marketing teams.
Most SEO agencies sell you activity. I focus on what actually moves the needle - qualified organic traffic, leads, and sustainable growth for Brisbane B2B businesses.
I manage the entire process, from technical foundations to content strategy and ongoing execution. No account manager, no handoffs - just direct access to a specialist that understands B2B.
B2B SEO isn't complicated in theory. In practice, it's time-consuming, technical, and easy to get wrong - especially when your buyers are sophisticated, your sales cycles are long, and ranking for the wrong keywords wastes everyone's time.
I work with marketing managers and heads of marketing at at B2B companies in Brisbane - typically small teams without a dedicated SEO resource. I build organic visibility that actually connects to pipeline, not just traffic.
✓Technical and On-Page SEO Foundations. I address crawl errors, site speed, schema markup, Core Web Vitals, internal linking and CMS configurations to ensure Google can index and rank your site effectively.
✓Keyword and Topic Strategy. Through targeted research, I identify high-intent keywords aligned with your buyer's journey - avoiding vanity metrics. This includes creating topic clusters and pillar pages that build genuine authority in your space.
✓Ongoing Execution and Monitoring. Content publishing, strategic link building and performance tracking via Google Search Console, GA4 and rank trackers. Clear reports focused on real metrics like leads and revenue.
✓AI Visibility. Search behaviour is changing. I structure your content so it shows up in AI tools like ChatGPT and Perplexity, not just traditional search engines.
SEO is ongoing work, not a one-off fix. Most clients engage me on a monthly retainer - typically between 10 and 20 hours a month depending on the scope of work and where they're starting from. I work with Brisbane B2B businesses, but also have SEO clients across Australia.
$150/hr (excl. GST)
Day-to-day SEO work - technical fixes, on-page optimisation, content publishing, reporting and rank tracking.
$200/hr (excl. GST)
Keyword and topic strategy, SEO audits, content planning, AI visibility strategy and consulting on your broader search approach.
Most retainers are a mix of both. A typical 15-hour month starts from around $2,400 AUD (excl. GST). The exact split depends on what your site needs most at any given time.
Not sure what you need? The discovery call is the right place to start. I'll give you an honest read on where your site is at and what a realistic scope looks like.
Yes - that's exactly who I work with. Most of my clients are marketing managers or heads of marketing. They're typically running lean, without a dedicated SEO resource. I slot in as that specialist, handling as much or as little as you need.
Absolutely. I'm based in Brisbane but work with B2B businesses across Australia. Everything is managed remotely, so location is never a barrier.
Foundational improvements - like better indexing, faster crawl rates and fixing technical issues - often deliver quick wins within 1–3 months. Meaningful growth in organic traffic and qualified leads usually appears in 3–9 months, depending on your site's current authority, competition level and industry.
Yes, but only ethical, white-hat methods that add genuine value - primarily through editorial placements, PR opportunities and relevant outreach. I never use spammy networks, paid links or anything that risks Google penalties.
You work directly with me - no intermediaries, no aggressive upselling and no inflated retainers.
Absolutely. We can start with a full audit to uncover quick wins, then I can provide guidance, handle specific execution tasks or work alongside your team as needed for the best possible outcome.
I structure content and site architecture to perform well in both traditional Google search and modern AI discovery tools. This includes people-first, in-depth content with clear entity signals and topic authority - so you're visible wherever your buyers are searching.
For B2B companies with small marketing teams, an independent consultant often makes more practical sense than an agency. You get direct access to the person doing the work - no account managers, no briefing layers, and no paying for overhead you don't need. Agencies built for volume tend to run templated processes; a consultant adapts to your business, your industry, and your sales cycle. If you're comparing options, the right question isn't just who ranks clients. It's who will actually understand how your buyers search and build a strategy around that.
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Choosing a b2b SEO consultant shouldn’t feel like a gamble. But for most companies, it does.
Don't let your business stay hidden in search results. Let's talk about what SEO consulting can do for your pipeline.