A content strategy your team can actually use

Frequently Asked Questions

• Is this a one-off engagement or ongoing work?

  One-off. You get a fixed-scope strategy document at the end of the engagement. If you want support executing it afterwards, we can talk about that separately. But there's no obligation and no retainer built into this.

• How is this different from hiring a content agency?

  An agency typically wants to be involved in execution. That's how they make their money. This engagement is advice only. You get the strategy, then you decide how to resource it. That might be internal, it might be a freelancer, it might be an agency. The point is you're making that decision with a clear plan in hand rather than handing it off blind.

• Do you write content as well?

  Not as part of this engagement. The deliverable is the strategy. If content production is something you need help with down the track, get in touch and we can discuss options.

• How long does it take?

  Typically two to three weeks from briefing to delivery, depending on the size of your existing content library and how quickly I can get the information I need from you.

• What do you need from me to get started?

  Access to your analytics, your existing content, and a clear picture of your commercial priorities. A one-hour briefing call at the start covers most of it.

• Do you work with businesses outside of Queensland?

  Yes. The engagement is entirely remote. The briefing call, delivery and any follow-up questions are all handled online.