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Jonathon Shipton, B2B Marketing Consultant

I'm better at this than I am at selling it.

I'm a B2B marketing consultant in Brisbane. I deliver SEO, HubSpot and website work for Australian companies where the sale can take months and the marketing team is one or two people.

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Why I do what I do

I spent years in an agency and the jobs I enjoyed most were always the specific ones. Fix the technical SEO. Get the side off WordPress. Work out why the content isn't landing. Clear scope, someone senior on it, finished and handed back. In late 2025, I set up on my own to do more of that.

How I got here

I studied journalism and marketing at UQ, which turned out to be a better combination than I thought at the time. Journalism taught me to cut the fluff and care whether anyone actually reads the thing. Marketing gave me somewhere useful to put it.

I started in content and copywriting at Aveo and foundU, then moved into strategy at Brand chemistry - working on SEO, HubSpot builds, website migrations, ABM and demand generation for B2B companies across Australia.

A few things I believe:

  1. Ranking for a term twelve people search isn't a result. I'd rather you be third for something your buyers actually type than first for something that flatters a report.

  2. Most website redesigns don't fix the problem. The site usually isn't the reason nobody's calling. Rebuilding it is just the most visible thing you can do with a budget.

  3. If I think you're about to spend money on the wrong thing, I'll say so. Including when the wrong thing is something I'd be paid to build.

 

About Jonathon Shipton

Still reading?

Then you're probably weighing this up. Send me what you're dealing with, in as much or as little detail as you like, and I'll come back with what I'd actually do about it.