Marketing Strategy Consultant Brisbane

Frequently Asked Questions

• Do I need a marketing strategy, or just more marketing?

  If your team is busy and nobody can say which activity brings in work, start with the strategy. Adding more output on top of an unclear plan usually means spending faster on the same problems. If you already know what's working and need more hands, go straight to the fractional option.

• Should I hire a marketing agency or a marketing strategy consultant?

  Agencies suit businesses with big campaign budgets and a lot of production to get through. Hire a consultant and you get one senior person who writes the plan, works on your business directly and has no in-house services to push. There's no account manager in between, and no junior team learning on your budget.

• What is a fractional marketing lead?

  It's a senior marketing lead on a part-time basis, for a fixed monthly fee. You get someone who sets the priorities, runs the plan and does much of the work, without the cost of a full-time hire. It suits businesses that have outgrown ad hoc marketing but aren't ready for a marketing manager on salary.

• How long until we see results?

  The strategy and 90-day plan are ready within two of kick-off. Expect quick wins in the first 90 days, such as cutting spend that isn't working and fixing the pages that lose enquiries. Channels like SEO and content take longer, with real movement usually showing between months 3 and 6.

• How much of my time will this take?

  Very little. Expect a half-day kick-off workshop, a review of the draft plan and a short regular check-in if you continue. Your team stays involved where it matters, so the plan fits the people and budget you actually have.

• What size of business do you work with?

  Established Brisbane businesses with a marketing budget and either a small in-house team or nobody running marketing at all. If you're just starting out, a plan this size is more than you need, and you'll hear that on the first call.

• Can you work alongside our existing team or agency?

  Yes. Plenty of businesses keep their agency or in-house team and bring in a strategy consultant to set direction and hold the work to account. The plan spells out who does what, so everyone knows their part from day one.

• Should I use HubSpot CMS or WordPress for my website?

  WordPress wins on flexibility and plugin choice. HubSpot CMS wins when your marketing team needs to build and edit pages without raising a developer ticket, and when you want the website and the CRM running off the same contact records.  If you've already got a developer on retainer and a customised build, staying on WordPress is usually the right call.