SEO for Accountants

Is your website bringing in the wrong clients?

Many accounting firm websites list the same services in the same order: tax returns, BAS, bookkeeping, business advice. Nothing on the page tells a business owner why they should choose you, so most of their enquiries are from people needing a cheap tax return.

The business owners you do want see the same page. They search for an accountant, click whichever firm Google shows them first, and if that site could belong to any firm in town, they go straight back to the results.

Every one of those missed calls was a business client who could have stayed with your firm for years. Win them back by showing up when they search and giving them a reason to call once they land on your site.

Is your website bringing in the wrong clients?

What your accounting firm gets

Win the clients you want more of. Show up when a business owner searches for an accountant in your area, and for the specific services you want to grow, whether that's advisory, SMSF or an industry you already know well.

Turn referrals into first meetings. Give everyone who's been recommended to you a reason to ring. Every page on your accounting firm's website gets written for someone deciding whether to trust you with their finances, and booking a first meeting takes one click. If the site can't do that job, a new one gets built as part of the work.

Keep every claim defensible. Put nothing on your website you'd be uncomfortable explaining to the TPB or your professional body. The copy is written with APES 110 and the TPB Code of Professional Conduct in mind, so it describes your services accurately and leaves other firms out of it.

Know what it's bringing in. Get one report a month that reads like something you'd send a client: new enquiries, where they came from, what changed and what's next. Judge the work on new clients, and hear about a problem before you've had to ask.