How Keyword Research Actually Works
Most keyword research advice was written for e-commerce. Here's why it falls apart for service businesses, and how to ...
Win more appraisals directly from the homeowners getting ready to sell or lease in your suburbs. SEO for real estate agents in Brisbane and Ipswich, done by one SEO consultant, from start to finish.
Homeowners getting ready to sell or lease start with a search, and most agency websites rarely show up for it because they're built to show listings. So the homeowner lands on a portal or an agent comparison site, and you pay to get them back, either as a lead or as a referral fee out of your commission.
Plenty of homeowners will keep starting on the portals. The ones searching for an agent in their suburb can find your agency first. Show up for those searches, give them a reason to book an appraisal once they land on your site, and more of your appraisals come in without a fee attached.
Show up in the suburbs you sell in. Get seen when a homeowner searches for an agent in the suburbs you work, whether that's across Ipswich or a handful of Brisbane postcodes.
Turn visits into appraisal bookings. Give every homeowner who lands on your site a reason to book with you. Your results and your agents do the selling, and booking an appraisal takes one click. If the site can't do that job, a new real estate website gets designed and built as part of the work, with your listings still feeding in from your CRM.
Grow your rent roll. Get found by landlords looking for a property manager in your area, so more new managements come to you directly. Every one adds recurring income, and the landlord you manage for today is often the vendor who calls you when it's time to sell.
Back your agents and keep the brand. Build agent profiles on your own site that help each agent win listings under your agency's name. When a vendor searches for your agent before an appraisal, they find your agency, and that page keeps working for you if the agent ever moves on.
Send it through for a straight answer on what's holding you back.
Agency websites win a different set of searches: the ones homeowners make when they're choosing an agent. Independent and franchise offices already rank on page one for those in Ipswich and Brisbane. Buyer searches like houses for sale in a suburb belong to the portals, and chasing them is a poor use of your budget.
Mostly with principals and agency owners, because the agency controls the website and owns what it builds. Agents who want more appraisals in their own name get the best result when the agency's on board, so bring your principal into the first conversation.
Very little. Expect a kick-off meeting, a short monthly check-in and sign-off on anything that describes your agency. Recent sales and agent details come from what you already publish, so your agents stay on appraisals instead of writing copy.
Yes. Claims about sale results, awards and reviews only go on the page if you can back them up, which keeps you on the right side of the Australian Consumer Law and Queensland's rules for property agents. You sign off on anything about your agency before it goes live.
Expect movement in 2 to 3 months, and appraisal bookings you can trace back to it by around month 6. Suburb searches around Ipswich are usually less contested than in inner Brisbane, so agencies there tend to see it sooner. Treat any promise of page one in 30 days as a warning sign.
Specialist real estate SEO services know the industry well. What you're buying is a playbook they've already run for other agencies, sometimes including the one competing with you for the same listings. Hire a consultant and you get one senior person working on your agency.
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Homeowners check your website before they let you through the front door. Send it through and find out what's stopping them from booking an appraisal.